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Living with our two dogs made the problem obvious: British weather changes quickly, but dogwear is often either purely practical, purely decorative, or surprisingly difficult to size. Ruffo exists to bring those things together.
RUFFO & CO. • STAY DRY • STAY WARM • FIT MADE EASIER • MADE FOR BRITISH WEATHER •
RUFFO & CO. • STAY DRY • STAY WARM • FIT MADE EASIER • MADE FOR BRITISH WEATHER •
RUFFO & CO. • STAY DRY • STAY WARM • FIT MADE EASIER • MADE FOR BRITISH WEATHER •
RUFFO & CO. • STAY DRY • STAY WARM • FIT MADE EASIER • MADE FOR BRITISH WEATHER •
RUFFO & CO. • STAY DRY • STAY WARM • FIT MADE EASIER • MADE FOR BRITISH WEATHER •
RUFFO & CO. • STAY DRY • STAY WARM • FIT MADE EASIER • MADE FOR BRITISH WEATHER •
RUFFO & CO. • STAY DRY • STAY WARM • FIT MADE EASIER • MADE FOR BRITISH WEATHER •
RUFFO & CO. • STAY DRY • STAY WARM • FIT MADE EASIER • MADE FOR BRITISH WEATHER •
RUFFO & CO. • STAY DRY • STAY WARM • FIT MADE EASIER • MADE FOR BRITISH WEATHER •
RUFFO & CO. • STAY DRY • STAY WARM • FIT MADE EASIER • MADE FOR BRITISH WEATHER •
Where Ruffo Started
While travelling through Asia, we found independent pet brands treating dogwear like proper product design: thinking about movement, construction, fit and how a piece actually works on a dog. That changed how we looked at the category and shaped what we wanted to bring back to the UK.
Shop WeatherwearWhat Earns a Place at Ruffo
We look for products that solve a real walking problem. Does it help with rain or cold? Can the dog move comfortably? Is it easy to layer? Is the fit understandable? And does it still feel like something you want your dog to wear? That is the filter behind the range.
Explore Dogwear
Stay Dry
Lightweight outer layers selected for wet walks, splashes and changeable conditions.
Stay Warm
Padded, fleece and knitted layers for colder mornings, winter walks and easy layering.
Fit Made Easier
Clearer size guidance helps take some of the guesswork out of dressing different dogs.
